Late last year during a client pitch, the client popped the question, how are you going to use TikTok to drive traffic to our brand? Before then we knew what…

In a recent conversation with Enoch Kabange, our CEO detailed what exactly a brand strategy is and why it is important for startups to get in place an effective brand strategy…

Due to the nature of my job I get to talk to a lot of startup entrepreneurs. And the question I end up asking is, are you trying build a…