Campaign Overview
Unfortunately, corruption has become a part of Ghanaian society as it is in many other developing and even more developed countries.
Though we can easily point fingers at the top government officials and public servants as being complicit in major acts of corruption, the average Ghanaian is very likely to be equally guilty. Most Ghanaians subconciously involve in or perpetuate acts of corruption because they are deemed to be a ‘normal’ way of getting things done easier.
This campaign was meant to address the often unnoticed or negligible acts of corruption in our daily lives as well as calling out the more obvious acts by government officials and public servants.
The Challenge
C4AA and Osiwa came to iSupreme to develop a campaign that would:
- To carry out a creative campaign to spark a conversation on corruption in Ghana and Vote
Buying. - To Create a conversation centred around a particular hashtag.
- To cognitively motivate users to be a part of the campaign leading to user generated content.
The Solution
The big idea was to encourage the youth the youth to have the conversation about corruption and actually share experiences on how they have experienced corruption, engaged in it or allowed in any way. We started a one week week long conversation using the hashtag #MakeWeTalkTheMatter on Twitter.
The campaign focused on:
- Corruption among leaders and politicians.
- Corruption among the average citizen.
- Vote buying.
By using a hashtag that was already popular in everyday Ghanaian conversations for the campaign, we were seeking to encourage people especially the youth to have a coversation about corruption, swallow the bitter pill and actually share experiences on how they have experienced corruption, engaged in it or allowed it to happen.
The Results
The campaign was trending at number 4 on Twitter Ghana with the hashtag #MakeWeTalkTheMatter.
Social media users joined in sharing their experiences on the subject matter as well as engaging with the main campaign content with comments, likes and retweets. With over hundred Twitter users joining the conversation we used the opportunity to reiterate the need to be each other’s keeper, check one’s own self and call out others in cases where they are complicit in an act of corruption, knowing or unknowingly.
Lol yh.
Bribed a certain woman at BIRTH AND DEATH REGISTRY in Accra for her to get me a new birth cert. funny thing was i didn’t even know her. Just paid the money and In shaa Allah😂#MakeWeTalkTheMatter— GodSpeed 🚀 (@altaufik12) August 18, 2020
During the Ghana card registration I was helping at a center close to my hse,I was given a list of names they'd be attending to daily.I was "seen in chambers"by a lot of pple who gave me eerm..😎 to put their names on the list. I didn't take🙃. @gyaigyimii #MakeWeTalkTheMatter
— MustaphaOf🇬🇭 (@is_staph) August 18, 2020
Yh da tym wey we dey shs nu ,na ebi me wey dey mark register so if u mk upsent wey u wan mk I tick u present a , u go tk me go lunch den I sort u out 😠😠#MakeWeTalkTheMatter https://t.co/PPTL02Xtrc
— EL PISTERO (@cityzen_showboy) August 18, 2020
I think its time to talk about this. We sell our future to the politicians to rob us and later come to buy us with the money they robed us of
— DAAKYEHENE (@isaac_ahasu) August 20, 2020
We have let go that power already. It only comes back on election day with some coins then its gone
— DAAKYEHENE (@isaac_ahasu) August 20, 2020
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