Pizza Inn

Overview

Pizza Inn is one of the largest pizza places in Ghana, rising very fast in just a few years to become a top 3 choice for pizza lovers in Ghana. The brand is owned a managed by Simbisa Brands Ghana Limited, owners of the Chicken Inn, Galito’s, Rocomamas and Creamy Inn franchises in Ghana. Pizza Inn boasts of the finest and nicest pizzas.

iSupreme handles integrated marketing solutions for the brand spanning digital, advertising, experiential, influencer marketing and PR.

The Challenge

Though Pizza Inn was known for their great pizza and their terrific deals, there was no evident brand positioning, no distinct brand voice and online visibility and awareness. The challenge was to increase awareness for the brand both online and offline while growing a loyal customer base that kept patronizing the brand.

The Solution

iSupreme was retained to grow the Pizza Inn brand through a combination of compelling digital, experiential and advertising campaigns. For over a year our focus was on creating experiences and telling stories that developed an emotional connection and affinity between the consumers and the brands.

Our key objectives were to

  • Grow a community of loyal customers to meet long term goals through customer experiences.
  • Increase social media engagements and interactions through dedicated community management.
  • Increase customer base and traction (walk-in and online orders) through online awareness/visibility.

Our strategy was to attract customers through compelling storytelling, engage them through experiences at the places they spend their time and convert them paying customers through deals, discounts and promos.

These we did through a combination of digital content, experiential events, influencer campaigns and advertising.

Experientials

Pizza Inn | New Products Launch

Pizza Inn introduces new products to its menu. We create an experience to give influencers and Key Opinion Leaders an exclusive taste of the products.

Pizza Inn – The Bridge Launch

Pizza Inn opens a new shop called “The Bridge” at East Legon. iSupreme produces an event launch to create awareness for the new shop.

Pizza Inn x Chicken Inn | Jungle Street Launch

Pizza Inn and Chicken Inn opens a new shop in East Legon, Accra. iSupreme produces an experience to give influencers, KOLs and residents a first hand experience of the new location and the food.

Pizza Inn x Chicken Inn | GNASH-INN

Pizza Inn, Chicken Inn & Galito’s team up to treat customers who “gnash” or do not have any partners/lovers to a Val’s Day surprise.

 

Social Media Content

Ultimate Movie Partner

We set out to position Pizza Inn as the best alternative to pop-corn while watching movies on Netflix, at the cinema or with friends through a series of content that highlighted popular movies and relatable moments and experiences while watching movies.

 

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A post shared by Pizza Inn Ghana (@pizzainngh)

 

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A post shared by Pizza Inn Ghana (@pizzainngh)

 

View this post on Instagram

 

A post shared by Pizza Inn Ghana (@pizzainngh)

 

View this post on Instagram

 

A post shared by Pizza Inn Ghana (@pizzainngh)

 

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A post shared by Pizza Inn Ghana (@pizzainngh)

Influencer Marketing

 

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A post shared by Pizza Inn Ghana (@pizzainngh)

 

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A post shared by Pizza Inn Ghana (@pizzainngh)

 

View this post on Instagram

 

A post shared by Pizza Inn Ghana (@pizzainngh)

 

View this post on Instagram

 

A post shared by Pizza Inn Ghana (@pizzainngh)

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